Pattern hair loss

Androgenetic alopecia — Hair follicles become increasingly sensitive to DHT, shrinking and producing shorter, finer hairs over time. The most common cause of hair loss in both sexes.

Genetics — Strongly hereditary from either parent’s side; influences likelihood, onset age and progression.

Contributing factors — Stress, medications, thyroid issues and nutritional deficiencies can worsen it, though they are not usually the root cause.

• Gradual thinning at the crown, temples or parting
• Receding hairline (more typical in men)
• Diffuse thinning across the scalp (more typical in women)
• Reduced hair volume or density
• Finer, less thick-feeling hair over time

We offer topical treatments only, applied directly to the scalp rather than taken as tablets.

Minoxidil — Prolongs the hair growth phase and increases follicle size. 62% of men saw regrowth after a year of consistent topical use in trials.

Finasteride — Blocks conversion of testosterone to DHT, addressing the hormonal driver directly. Most evidence comes from oral finasteride; our topical formulation is designed to act locally on the scalp while limiting systemic absorption. Well-established for men; used off-label in women under prescriber guidance.

Adenosine — Increases thick hair ratio and prolongs the growth phase. Shown effective in topical trials for both men and women.

Melatonin — Supports follicle health as an antioxidant; topical studies show improved density and growth phase, well tolerated.

Cetirizine — An antihistamine shown to improve hair density when applied topically, useful if minoxidil is not well tolerated.

Niacinamide — Calms scalp inflammation, supporting a healthy growth environment.

Panthenol (pro-vitamin B5) — Strengthens hair strands and supports the scalp barrier.

A prescriber reviews your answers to find the right topical treatment for your hair and scalp.

• Be patient; most people need 4–6 months of consistent use to see change
• Apply it exactly as directed; inconsistent use is the most common reason treatment does not work
• Expect some initial shedding; this is common in the first 4–6 weeks as hair cycles reset
• Start early; treatment works best at preserving existing hair, not regrowing long-lost hair
• Do not stop abruptly; ongoing use is needed to maintain results

We offer topical prescription treatments only, and do not prescribe oral medication such as tablet finasteride or minoxidil. See a dermatologist or GP if:

• Your hair loss is sudden, patchy, or in distinct bald spots rather than gradual thinning
• You notice scalp scarring, redness or scaling alongside hair loss
• You have signs of an underlying condition, such as significant fatigue, weight change or menstrual irregularities, that could point to a thyroid or hormonal cause
• Your hair loss is not improving after a reasonable course of topical treatment
• You would prefer an oral treatment option, which is not something we offer
• You would prefer a confirmed diagnosis rather than treatment based on your symptoms alone